Case Study
Led frontend development for a high-traffic marketing platform, implementing performance-optimised React components and establishing design system patterns that reduced development time for new features.
Overview
Alongside the mobile app, Lampstand needed a high-performance marketing web platform to drive acquisition. I led the frontend development — building a system that had to load fast, look polished, and be maintainable by a small team over time.
The constraint
The platform needed to hit strong Core Web Vitals scores while remaining easy to update. A slow marketing page directly affects conversion rates, and a brittle codebase means every content change becomes an engineering task.
Highlights
Implemented code splitting, lazy loading, and image optimisation strategies that improved page load performance by 35%. Every component was audited against Lighthouse scores and bundle size targets before shipping.
Established a component library with Storybook documentation, giving the team a single source of truth for UI patterns. New pages and features could be assembled from existing components rather than built from scratch each time.
Wrote Jest unit and integration tests for all critical UI flows. The test suite gave the team confidence to ship quickly without manual regression testing slowing down the release cadence.
Stack
React · TypeScript · Next.js · Storybook · Jest
The platform became the primary acquisition channel for Lampstand's App Store and Play Store growth. Performance work at the marketing layer has a direct, measurable impact on the business — a satisfying outcome.